Do you want to drive more leads for your business from digital channels like search engines, email marketing and social media? Great. We at Carver Media have built a digital marketing program that does just that.
Do you want to drive more leads for your business from digital channels like search engines, email marketing and social media? Great. We have built a digital marketing program that does just that.
Build Your Brand. Grow Your Business.
Do you want to drive more leads for your business from digital channels like search engines, email marketing and social media? Great. We have built a digital marketing program that does just that. Our digital marketing program is designed to drive more prospective buyers to your website, convert these prospects into leads and those leads into sales.
Email marketing is still one of the most effective forms of digital marketing today.
One of the most obvious advantages of email marketing is its lower cost compared to mainstream marketing channels. There are no print or postage costs and no fees paid in exchange for exposure on a certain billboard, magazine or television channel. Email marketers might consider investing in specialist software to automate, track and evaluate their emails.
Email marketing is one of the only channels that consumers ask to receive. The majority of businesses using the platform only send messages to those who have signed up to receive them. This can allow for much higher conversion rates as a business is only targeting those who already have an interest in their brand.
Email list segmentation works fantastically for brands who gain information about their subscribers. Studies have shown that marketers who use this tactic often boast improved engagement rates as a result.
Email marketing is great for taking advantage of impulse buying. There aren’t many other marketing platforms which allow customers to go from witnessing an offer to purchasing an item within two clicks of a button. With a tempting call to action and a link straight to the checkout, email newsletters can drive sales like no other channel.
Due to the immediacy of email, a business can start seeing results within minutes of its emails being sent. A 24-hour sale is a brilliant marketing ploy that can be utilised by email, as it creates a sense of urgency and convinces subscribers to take immediate action.
Advertising on Facebook makes it easy to find the right people, capture their attention and get results. You can choose your audience based on demographics, behaviours or contact information.
The advantages of advertising on Facebook
Facebook ads are unique in that they target actual people. The cookie-based advertising of many other ad platforms means you’re limited to showing an ad in a specific browser on a particular device, but Facebook gives you the power to track and reach your audience no matter where they might be. For many folks, Facebook has become a part of their daily routine, and they’re logged in on multiple devices—their phone, computer, even wearables. But no matter where or how they access their Facebook account, all activity is tied to their individual profile. This means they’ll see your ad across different devices, so you can always deliver the right message at exactly the right time.
Facebook also gives you the ability to expand beyond your core audience and reach other potential customers who share similar interests. Through profile information (like demographic data and content that someone has liked or shared), activity on connected websites or apps, and information shared with Facebook by other advertisers and marketing partners, Facebook can identify people who are likely to have an interest in your ad.
Be seen by customers at the very moment that they’re searching on Google for the things you offer. And only pay when they click to visit your website or call.